Lisa Fransen portrait

Lisa Franson

Visiting Committee Member

Guest Speaker Topics: Sports Event Management, Importance of Experience/Internships and Internship possibilities, and Building your Resume (focusing on the first year sophomore audience)


Biographical Sketch

Former Mountaineer women’s basketball player and ‘80 CPASS grad Lisa Franson has spent nearly 40 years working as a sports publicist. She spent the first 15 years of her career in sports information and communication roles at Florida State University and the Orange Bowl and the next 25 as a sports media consultant. Now easing into retirement, Franson is the retired media director of the Delray Beach Open, an ATP professional men’s tennis event, where she spent nearly two decades, and she also retired from a seven-year gig heading up the public relations for Chris Evert’s charity tennis event. She has worked on numerous annual media event staffs and continues to work for the Honda Classic, the Miami Open, the Orange Bowl and the Miami Marathon. At Florida State, Franson was one of the first women in the sports information field to work closely with a major college football program and during her time as Orange Bowl communications director, the bowl hosted six national championships. Franson was part of a Miami team that wrote a successful bid to be a host city for soccer during the 1996 Olympic Games, and was on the on-site public relations teams for US Track and Field Olympic Trials (1988 and 1992) and the 2009 World Baseball Classic. The Pittsburgh native played basketball at WVU from 1976-79 and also worked in the WVU sports information office. Lisa is married and is a longtime Ft. Lauderdale resident; her daughter Kristen received a 2018 sports management master’s degree from WVU while working as grad assistant (facilities) in the WVU Athletics Department. Kristen currently works for IMG Live and heads up the WVU Tailgate Club. Lisa completed her first three-year stint on the Visiting Committee in the spring of 2019 and will begin a second term in the fall.