Former Mountaineer women’s basketball player and ‘1980 CPASS grad Lisa Franson has spent the last 35 years working as a sports publicist. She spent the first 15 years of her career at Florida State University and the Orange Bowl and the next 20 as a sports media consultant. Franson is currently the media director of the Delray Beach Open, a professional men’s tennis event, heads up the public relations for Chris Evert’s charity tennis event and consults on the media staffs of the Honda Classic, the Miami Open, the Orange Bowl and the Miami Marathon. At Florida State, Franson was one of the first women in the public relations field to work closely with a major college football program and during her time as Orange Bowl communications director, the bowl hosted six national championships.
Franson was part of a Miami team that wrote a successful bid to be a host city for soccer during the 1996 Olympic Games. Franson was on the public relations teams for a pair of US Track and Field Olympic Trials (1988 and 1992) and the 2009 World Baseball Classic. The Pittsburgh native played basketball at WVU from 1976-79 and worked in the WVU sports information office. She is married and resides in Ft. Lauderdale; her daughter Kristen is a grad assistant (facilities) in the WVU Athletics Department pursuing an MS degree in sport management.